In a world that is demanding more video content, animated videos are one of the best types of videos that stand out. Animation videos are gaining more popularity and are on demand. It is enjoyed by people of all ages and gets attention quickly.
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Many kinds of animation can be seen nowadays, including 2D animation, 3D animation, character animation, motion graphics, and whiteboard animation. Video animation for business is very common nowadays and is still under-rated. It is one way to hook the audience regardless of their age group, as it has an entertaining element in it.
3D Animated Explainer Video
There are many types of explainer videos, based on technique and purpose. The more important classification of the types of explainer videos is based on content – what is the purpose of the video? Here the purpose could be one of the following:
- Creating brand awareness;
- Giving product or process information;
- Explaining a product or a process;
- Tutorial or a teaching manual;
- Corporate videos explaining the vision, mission, etc;
It is important to note that once the purpose is clear, the explainer video may be made in any one or a combination of the techniques. The storytelling is important as is the voiceover explaining the purpose.
How 3D Animated Explainer Videos Help in Marketing?
Most products launched in the market are either improvements on the existing one, or address a new process requirement. This is exactly where a good explainer video is most useful – to show how it works to improve a process or address a requirement.
The explanation convinces them of the utility as well as ease of using the equipment, gives them confidence about it. So it helps generate leads and gain customers. A good video is also more likely to go viral as people tend to share what they like and as most content is now viewed on the mobile, sharing is just a click away.
Above all, explainer videos can be distributed across platforms and strategically placed in all forms of communication, making it a very cost effective way of gaining eyeballs.
Who can create 3D Animated Explainer Videos for my Company?
In this age of so much free knowledge dispensed online and the easy availability of the tools, everyone can try and do something on their own. However, experience and expertise are not as freely available, and then there is that effort in reinventing the wheel.
A large company can of course invest in these resources and create their content in-house. But for most companies, large or small, it could make better sense to outsource their requirements of creating 3D animated explainer videos. This is because these are professional enterprises staffed by the best people in the field to do the job competently and also have the best equipment with them. They can deliver high quality content with consistency and within the prescribed schedule.
Explainer videos are the fastest and most effective means to gain visibility in the digital space today. It is an eyeball game and companies that do not make their presence felt and reinforce their brand constantly, are quickly forgotten. Explainer videos are also the most cost-effective among all marketing initiatives of a company. Time to begin the campaign.
Feel free to Contact Us if you would like to create a 3D Video for your Marketing needs.