What is Motion Graphics?

Motion Graphics

Motion Graphics can be best defined as Graphics in Motion as this is the simplest motion graphics definition you can explain.

Motion Graphics involves creating graphics and moving them in time and space to carry off a planned goal or tell a story. The motion graphic elements are placed in frame sequences to create an illusion of motion. Animated motion graphics mainly use graphics and type unlike other forms of animation.

Animation is a broader term used to describe graphics and characters movement non-live action videos. Motion graphics animation in the form of explainer video content is used in a diverse range of industries for storytelling and effective communication.

Graphics in Motion

History of Motion Graphics

The usage of motion graphics animation began as early as the 1800s. Walter Ruttman, a German cinematographer experimented in abstract film making using shapes and forms, and produced the first known film that used moving graphics.

Other creating geniuses such as John Whitney created motion graphics title sequences for Alfred Hitchcock movies. As highlighted on the Wikipedia website, Saul Bass also contributed to the development of motion graphics with title sequences that were known to communicate the mood of a film effectively. Saul Bass was the person behind some of the most iconic opening titles such as Vertigo.

Throughout these years, motion graphics has become a common art form used in Movies, TV, Educational Content, Sales and Marketing videos.

Motion Graphics in Explainer Videos

Most TV shows, movies, video advertisements and explainer videos, applies motion graphics animations. You will find extensive use of motion graphics throughout, which complements the animations of character just like one of your own video productions below.

Motion Graphics Engage Your Audience

The browth of digital motion graphics is mainly because of its ability to clarify a concept and visualize in the most aesthetically pleasing manner. Nevertheless ‘concept’ and ‘visualization’ connect the dots back to the notion of telling an fascinating ‘story’.

You should go for the option that can capture their attention instantly since more than 92% of shoppers are influenced to make their final purchase decision through online videos. In addition, motion graphic videos are perfect for posting on social media and you always find them in most TV advertising videos. 

In this article, you will get the hang of the functional skill of creative animated motion graphics and how any organization can utilize animated infographics in numerous styles.

Motion Graphics Video Examples

Here are some cases or motion graphics we created for some of our amazing clients. Each video is unique for the industry and the message they’re communicating. 

Need to Make a Motion Graphics Video?

Need to make an animated motion graphics video? Well, Dezpad Design, motion graphic agency is one of the top motion graphics makers in the industry. We create corporate videos, explainer videos, training videos, and other motion graphics animated videos for business and non-profits.

Our solution of creative writing and story-driven videos help you connect with your audience on a personal level and deliver your message in a clear and concise manner.

Do Motion Graphics Work?

You always view visual learning in every aspect of your life with the rise of digital revolution. Motion graphics animation can result in higher ROI and fundamentally go with infographics because of higher retention value and captivating a brand’s image. Additionally, the cost of making an animated graphics presentation is comparatively less than that of a live action video.

Businesses can create a positive image of their brand through an effective animated explainer video. Nonetheless, most people to pay attention to their videos’ production value. Remember, your consumers are wise enough to differentiate between an amateur and a professional video.

Engaging the best animated video production companies is a great start. A good team of producers, videographers, and script writers who know how to attract the best customers, is critical to creating condemnatory videos.

Best Motion Graphics Software

The best motion graphics software programs on the market will help you create amazing animation videos. Glance around and you will find that some of the best marketing videos use the motion graphics animation style. The reality could be stretched and segmented into boundless possibilities with motion graphics.

Some of the most outstanding motion graphics software is used to produce high-end animation for movies and tv spots.

Motion Graphics Software List

  1. Adobe After Effects
  2. Cinema 4D
  3. Autodesk Maya
  4. Nuke
  5. Blender

Adobe After Effects

Adobe After Effects is undoubtedly the best motion graphics software for producing animated videos. It has a short learning curve and takes just a few tutorials to learn how the animated motion graphics software works. At Dezpad Design, this is our go-to software for creating motion graphics video you can see in our portfolio.

Most professional 2D and 3D animation software are complex and have a sharp learning curve, although the easier ones will only let you produce incompetent looking visuals.

Motion Graphics Trends

You can experiment with gradients, various typography, incorporate grains, use transitions, glitch effects, and combine traditional 2D and live-action footage. The use of Layered and Kinetic typography, for instance, has become popularized in major Hollywood blockbusters.

Although this is just the tip of the iceberg – the market is filled with logo-oriented, explorative, retro, virtual reality, minimalist, and interactive uses of motion graphics.
Likewise, this has expanded and transform the way we communicate altogether. This appeal of motion graphics is a testament to how it can select the basic elements of cartoonish and fundamental animation and turn it into a visual marvel.

Motion Graphics Uses

Motion graphics ultimately collaborate the movement and animation of the graphics to create a unique narrative style of storytelling. The underlying purpose of a narrative is to give rise to emotional resonance.

The internet is filled with countless motion graphics examples and innovative templates to create online videos. In the long run, video content is viewed as a visual aid that can simplify the complexity of a product or service.

Motion Graphics and Infographics

Advertising agencies are now facing the same problem what tech giants once experienced. Honestly, it takes an dreadful lot of time and energy to read manuals filled with statistical information.

Therefore, simple infographics can come alive by integrating animated graphics.

You can create a various range of infographics using software like Adobe Illustrator or Photoshop.

The addition of motion and image in a typical static infographic naturally results in an augmented presentation that manages to fascinating amateurs and professionals alike.

Moreover, in three years time, video content creation has increased by more than 10 times. This continuous normalization has significantly uplift motion graphics inspiration among creators. The artist should be able to style and categorize each project aspects.

Styles of Animated Infographics

Your animated infographics can be tailored depending on the extent of available data. You can use a number of choices to visualize, compare, create a timeline, pyramids sections, interactive, instructional, numbered, or map-based animated infographics.

That said, an animated infographic can be used to create awareness, corporate, educational and entertaining videos. Nonetheless, the rhythm of the style can be put together as a fast-paced or slow-motion. Therefore, your interaction would be slow with the excessive amount of data.

How to Make Great Motion Graphics Videos

1. Create Realistic Goals

Create goals that are realistic and measurable. Focus on the social media outreach instead of internal parameters set within your campaign. It means you should measure your content length, expectations, and align budget.

2. Look for a good Motion Graphics Studio

Need help creating animated graphics? Browse on any animator’s website and you’ll find that there’s a unique style they’re synonymous with. With a motion graphics company like Dezpad Design, you are not limited to one style of animation to tell your story.

There are animation styles you can use, for example cartoon animation, whiteboard animation or stop motion, to create different video content types.

3. Take Part in the Creative Process

The major perk of selecting one of the best studios is that they allow you to be part of the solution to brainstorm more intuitive and interesting concepts.

4. Make a Quick Assessment

Make a guidelines to outline your product or service data that can be passed. It would help executives and creatives to catch the first impression of what you want out of your motion graphics animation.

5. Be Open to New Ideas

You have to open to new ideas that are more creative and you’ll be able to capture a wider audience. No matter how much preparation you may have done beforehand, a professional animation studio will help create a more effective video for you.

Motion Graphics for Marketing

In the world of digital marketing, video rule supreme. This is evident in Animoto’s Social Video Trends: Consumer and Marketer Insights 2020 where 91 percent of video marketers report an increase in ROI, with 93 percent saying video has directly led to a significant increase in customers.

However, video is everywhere and in marketing, you need to make yourself stand out through the white noise, motion graphic videos are the way to go.

Use of Motion Graphics in Marketing

This kind of motion media was a preserve of the movie industry. Opening titles and the closing credits featured graphics into which life had been injected. Fast forward decades later, they are now very much being used in video marketing material.

In simple terms, motion graphics are graphic elements that have been animated. Marketers use motion graphics for various purposes, including explainer videos because they easily throw light on a concept. In addition, they make for an attractive aesthetic, making them suitable for sharing on social media. Now that we have covered what motion graphics are, study to find out why they should be a part of your marketing and social media content strategy.

Benefits of Motion Graphics

Per data from a report by the Content Marketing Institute, near to three-quarters of marketers consider video production as the top task in their content strategy. Nevertheless, a majority of them don’t create anything out of the ordinary. Putting together animated graphics into this strategy is an excellent way to climb significantly over the competition.

Below we will get into just why motion graphics are the way to go when it comes to marketing content and managing social media.

1. Motion graphics make boring content more interesting

The current overly digital era contains way too much content for most people to lack what to watch. So, if you offer content that the audience considers boring, a more interesting thing is just a click away. You need to find out that individuals in your target market revive when they come across your content. Using motion graphics is a great way to do that.

2. Motion graphics create and increase brand awareness

In a saturated market, having a strong brand identity increases the slice of market share in your business’ favor. If potential customers are aware of your brand, they are more likely to proceed through to the last stage of the sales funnel. With conventional video production, you can craft an identity. However, the overhead attached to producing live-action content that fully incorporates your brand’s voice and ethos can run up to where it’s not profitable anymore.

When it comes to motion graphics, however, you can cleverly include several hints that point to your brand. The audience can easily pick up these identifiers in any subsequent productions that you green-light. Every time someone comes across your video, they will instantly recognize the brand and be more attentive to it.

3. Motion graphics makes your content more engaging

This video animation content lends itself well to social media. Motion graphic videos are short straightforward. They are visually appealing and you have a method for success on social media platforms. Share ability also taps into another well known aspect of video marketing, which is mobile. 

It is not surprising given that the majority of people interact with their social media platforms via their mobile devices. Tailoring motion graphics to match with mobile devices is a great way to move your marketing strategy ahead.

Check out this piece of video marketing content and note the length. It includes all the important information in just minute(s) or seconds. This is easier people to understand and share it with families, friends and colleagues who they feel are interested in the product or service in the video.

4. Motion graphics are efficient and cost-effective

As we have touch on before, motion graphics package complex information and present it in a form that ordinary members of your target market can easily understand. This cuts out the expense of having to get someone to explain something that a few graphics can easily illustrate.

Live-action video production is quite expensive. It needs securing a location or studio as well as an entire crew. Furthermore, the process requires hiring talent and equipment like cameras.

On the other hand, motion graphics minimize costs considerably. All the work can be done on a computer with the help of motion graphics software like After Effects. It also need less time consumption to complete.

Another aspect that puts motion graphics ahead is the fact that they can be made without any sound. Many people watch videos on mute when using their mobile devices. This can be because they are at work or they are in public area.

Although live-action video might include subtitles, it can be cause eyestrain. They also require concentration to keep pace with the message of the video. However, with motion graphics, the text itself is animated to both pass on the message and also keep engagement of audience present.

Make Motion Graphics Work for Your Business

Creating visual content makes it easier for people to understand your business, what you do and why they should purchase from you. If you’re a Nonprofit and need striking visuals to connect with your audience, motion graphics would be an absolute tool to use. Find a motion graphics company to help create your video content.

Illustrate complex statistics and explain sophisticated concepts in an attractive and engaging medium.

If you are looking for a professionally produced motion graphics video, do contact us.

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