Animation & Motion Design Trends in 2023

We could all use a little inspiration to get our creative juices flowing, whether we are motion designers who are just starting out or seasoned professionals.

You can find inspiration from a broad pool of knowledge in the field of motion design. We’ve put up a collection of some of the trendiest ideas below to help you on your way and inspire your motion design work. The future of motion design agency appears to be considerably brighter due to the desire and demand to innovate and broaden the potential applications of animation.

Kinetic Typography

Until recently, title sequences for movies and TV shows were the only places to witness kinetic typography. Due to how challenging it was to create such dynamic text with the few tools that directly supported it, it wasn’t frequently seen elsewhere.

Its alluring appeal inspired designers to experiment more, and it is now a crucial component of motion graphics and is used in all motion graphics studio! Practically everywhere, from websites and applications to social media advertising and more, we see this animation trend of fluid typography. The letters can now stretch, bend, twist, and even morph thanks to breaking the restrictions, creating an almost three-dimensional letter effect! Your creativity is the only restriction on the possibilities for dynamic motions.

Animated logos

Being distinctive is the only way to win in the escalating competition for attention. As a result, many businesses have looked for the best strategy to strengthen their brand identification and reputation. Adding depth to something as straightforward as a logo is one of the most intriguing design ideas ever!

Brand recognition can be improved with a well-animated logo. It conveys the impression that the business is more avant-garde, current, and distinctive. It can also be a quick approach for an individual to share their own tale to the audience. The business who produced the renowned Meta logo designed it as a continuous loop that changes and has different meanings depending on the viewer’s vantage point. This is an example of animation.

Retro motion

In terms of fashion, 2023 brings back designs with a throwback 1990s influence. Retro designs are more engaging for customers than modern designs since they arouse fond memories. An older population as well as younger people who enjoy such classic designs can be drawn to it.

Restrictive color palettes

We see colours as the upcoming trend in animation! This basic strategy may be able to convey considerably more information with less effort than utilising a colour scheme with numerous hues. In animation, using a few carefully chosen colours can assist establish style and homogeneity. This strategy is popular among businesses since it enables them to convey a distinct brand and style to their audience. So accepting limitations may be beneficial.

Thin lines

One of the fundamental components of animation are lines. They give the animation direction and precise specifications of the shapes. It has been one of the most popular animation techniques since graphic designers have been leaning toward making their animation resemble authentic hand-drawn graphics by using extremely thin and distinctive line work.

Thin lines are frequently used for formal purposes, such as in a corporate context. In order to communicate information in a clear and distinct manner, businesses employ this straightforward yet elegant method in their explainer promotional movies and marketing pictures. It presents a stunning appearance and, more importantly, keeps the audience interested all the way through.

Grain effects

One technique illustrators employ to give their illustrations a raw, genuine aspect is the grain effect. A small amount of grain texture closely resembles the surfaces and textures found in the actual world, as opposed to polished, finely tuned animations. This added richness exudes a cosy atmosphere that many viewers find inviting. This animation fad produces an eye-catching impact that can assist in making content stand out from the competition.

Merging 2D and 3D

Designers have looked into combining 2D and 3D motion graphic elements to tell stories. Utilizing modern technology has made it simpler to combine the two components. Paper cutout 2D visuals are being blended with more lifelike 3D images and motion. Combining these ideas yields a smooth attention-getting technique that enthrals the audience. So, does 2D animation have a future? This demonstrates that 2D still has a place in the future despite the popularity of 3D.

Even more 3D

Even though there is integrated 2D and 3D content, 3D animation is still a significant trend on its own. With good cause, the use of 3D animation and motion design has increased significantly over time. It can demonstrate storytelling in a realistic or stylised, enjoyable, and creative way while also evoking emotions. These formats could spread more widely and still have room to grow as computing power and rendering capabilities rise.


A seamless transition from one shape or element to another is achieved via the effect of morphing. We want to see the effect till it is finished due to the motion graphics’ consistency. It was initially utilised for VFX by Hollywood filmmakers and special effects teams in the late 1980s and early 1990s. However, a number of areas, including logos and graphics on websites, are currently using this tactic.

Isometric shapes

Drawings that are isometric are 2D representations of 3D objects. It uses lines that are drawn on the same scale for each axis to simulate 3D perspective. The viewer is given the idea that they are looking down from a bird’s eye view when this is utilised frequently in technical drawings of homes and buildings. The environment, objects, and concepts can be dynamically visualised via isometric animation.

Liquid motion

As technology advances, designers have started to experiment with increasingly intricate graphic motion ideas, such liquid motions. The idea is to produce fluid behavior-like motions on-screen. Interactive animation has been used by web designers to take things further and provide users a more powerful experience. The use of amazing liquid motion is demonstrated through ripples that develop when the cursor passes over them, waves that form as the page scrolls, and even a splash effect that is triggered by pressing a button.

Seamless Transition

A motion design or animation with a seamless transition is one of the most aesthetically appealing things to watch. The undetectable transition between two or more clips or photos helps to combine the content and produce a polished appearance. The designer can create this effect using a range of graphical elements, such as a slide, rotation, or zoom to more naturally connect the following scene.

Vertical animations

It might not appear difficult to create a vertical animation, yet doing so represents a substantial break from conventional design. The landscape or horizontal video format has been replaced by a vertical or portrait format as a result of the smartphone environment. By introducing more nimble vertical content, Facebook, Instagram, Snapchat, Twitter, and TikTok have embraced this shift.

Many consumers did not rotate their phones to watch horizontal movies, according to the Mobile Overview Report from 2017. In fact, more than 94% of the time, iPhone users read or watch content vertically. Animation has to be adjusted to the vertical format because switching between vertical and horizontal modes can be inconvenient.

If you are looking for a motion graphic company or motion graphics agency, Dezpad is the company for you! We have a team of professionals who are ever ready to guide you through your creative journey. Contact us and book your first consultation with us today.

Translate »