The function of a Graphic Designer is all about adjusting to whatever brief is given to us. We are first trained in the static illustrative or typographic way to produce anything from corporate identities to advertising campaigns, and we have even explored the UI and UX route inside design, with such services provided by motion graphic company.
GETTING TO GRIPS WITH MOTION DESIGN
I will always recall starting my second year of graphic design in a different setting from where we had previously conducted our lectures, the animation suite. I recall how perplexed our class was, and how perplexed we were when our lecturer said that we would be studying the fundamentals of Aftereffects that day – “we aren’t animators,” we reasoned. My professor said it was the “future” of design, and at the time we were irritated and perplexed that we were being “forced” to perform these sessions when none of us had ever worked with motion.
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THE RISE OF MOTION
Three years later, I’m grateful to my instructor for doing so and recognise he was accurate. Currently, most 3D Motion Designer In Malaysia either focus exclusively on motion or have a flexible design lifestyle that showcases both conventional and innovative motion talents. Motion is considerably more likely to attract a consumer’s attention, which is why many designers are expanding their skill set and portfolio to meet this need. With the advent of the digital world and the time to create new abilities owing to covid-19, there was a significant increase of designers going into motion in 2020. As a result, video is the favoured option for the majority.
With the popularity of applications like TikTok, as well as Instagram reels, stories, and video advertising, marketers now have a new method to promote. According to Hubspot, online videos will account for more than 82% of internet traffic in 2022, and 86% of firms utilise video as a marketing tool; also, 92% of marketers consider video to be a key aspect of their marketing strategy. Because consumers read their feeds so rapidly, information must attract attention immediately and in the most compelling way possible.
Why do designers spend so much time establishing their static style before moving on to motion? Do they sacrifice their unique style in favour of full-fledged motion? Yes and no; those current talents are viewed as the primary body, and you use and alter them to only push each design farther, with one way being motion. The greatest advantage of mobility is its adaptability. It allows you to talk in the place and preserves the picture in the consumer’s mind for a longer period of time.
Have a lot of info that has to be shown on a design without being cluttered? Animate and loop each stat onto the page one at a time. Do you have a simple logo and want to make it more appealing? Add basic yet subtle motions that bring it to life – it’s all a type of design language. It’s less about “abandoning old talents” and more about adopting new ones to improve those original skills. Developing a design with motion allows it to become a global asset that can be presented on anything digital, allowing for more easier and more delightful content consumption.
THE DESIGNER’S THOUGHTS
It’s thrilling not just for clients to get motion work, but also for designers to produce it. A widespread belief among digital designers about motion is that they enjoy being pushed right now. When I initially joined connective3, I was encouraged to explore motion design and was given the opportunity to do so. This is also becoming increasingly widespread in other agencies.
Designer, Mat Voyce, says, “For me, motion was first about attempting to acquire a talent that agencies would find valuable in a new team member,” he continues, “when I got started with the fundamentals, I had the drive to practise, grow better and learn to give my work more character and individuality. I feel odd presenting imagery and typography that doesn’t move or animation and now develop something with motion in mind, even if it’s intended to be static!”. Most designers should keep this in the back of their minds: if this were to move, how would it operate, what would move, and how would it interest a viewer?
After Effects is the primary programme used in motion design. This Adobe software lets you to create several types of animation by using keyframes. It’s a little fussy at first and can appear intimidating (I can fairly say that was my exact feeling when I first opened it), but once you understand the principles, you’ll be able to construct an effective motion design. Designers also utilise Adobe Premier Pro, Jitter, and Principle, which are all excellent pieces of software for those just starting out. With unlimited options for where your designs may be brought to life, it’s never been easier for designers to take that first step.
So, how does this effect designers’ future? Will static become obsolete, and will everything be centred solely on motion? Before you all start applying for motion degrees and hanging up your drawing abilities, consider the importance of static. Everything must begin in this manner.
You can’t comprehend and be effective in motion design without first understanding the fundamentals of static design, in my view. It’s a method that takes your design a step further by producing more consumable and compelling content. Keeping up with the competition and adapting to present your creations in the digital realm. Finally, the design path you choose should be determined on whether it will work for your campaign and whatever you’re attempting to exhibit or sell. I’m not going to stop producing static illustrations any time soon, and neither should you.
Join us at Dezpad and start your creative process of motion design with us today.