Top Motion Graphics Trends in 2023

It’s no surprise that motion graphics is a popular tool for businesses. It’s eye-catching and inexpensive. Motion graphics, which are less expensive than live video production, may quickly help a firm develop. The animation immediately jumps out and efficiently communicates complicated topics to viewers.

High-quality animation is frequently commissioned from motion graphics and visual effects firms. Motion graphics are adaptable and ageless, and can be used in a variety of ways such as social media reels, product demos, and explainer films, making them an excellent investment. Why not collaborate with a motion graphics studio in Malaysia to bring your brand to life?

Motion graphics designers In Malaysia must often evolve to keep up with the changing tastes of audiences. Drawing inspiration from previous years’ trends, here is our forecast for the top motion graphics trends in 2023!

Realistic 3D Animation

3D animation is a strong tool for creating dynamic and aesthetically appealing effects. It’s frequently utilised to build very complex and realistic settings, people, and items. As a result, it is one of the greatest tools for producing a wide range of motion graphics, from realistic product presentations and architectural visualisations to fantasy realms.

Hyperrealistic 3D animation may also be used to create interactive experiences such as virtual reality and augmented reality, making it a great tool for immersive advertising and marketing campaigns. Expect 3D animation to be one of the major trends in 2023, thanks to technology breakthroughs that have made it more accessible and simpler to develop!

Return to 2D Animation

2D animation has always been popular in motion graphics, but it will see a significant return in 2023. 2D animation is less expensive than 3D animation and is a viable alternative for firms who only need to make a small product demo or explanation film. This is not to say that 2D animation cannot be inventive and experimental. As 3D animation becoming more widespread, 2D animation provides a distinct style that distinguishes businesses from their competition.

2D animation, with its hand-drawn, organic appearance and feel, can evoke feelings of warmth and nostalgia, making it a powerful force when paired with popular trends such as retro marketing. 2D animation is very approachable and easy to grasp due to its simplicity and basic approach.

Combining 2D and 3D

Do you want to make something distinctive, exciting, and aesthetically appealing? Mix 2D and 3D animation! More businesses will combine 2D and 3D animation with motion graphics by 2023.

Mixing 2D and 3D animation in motion graphics allows artists to take use of both methods’ capabilities. 2D animation, for example, may be used to produce basic, stylized figures and typography, and 3D animation can be used to create realistic, complex surroundings.

Are you unsure how it works? Consider how this Emirates film mixed 2D animation for a lighthearted aesthetic with realistic 3D animation to create a plausible environment for the actors. The end product was a visually appealing video with a distinct style!

Using Bold, Vibrant Colours

It’s a no-brainer to draw the viewer’s attention using eye-catching colours. It’s loud and active, and it’s difficult to produce a dull video with such vibrant colours. Vibrant, eye-catching colours are employed in motion graphics to generate visual contrast and focus the viewer’s attention to important information.

Bold colours not only help the animation stand out, but they also set the tone of the film. Warm colours, for example, might induce feelings of warmth and enjoyment, whilst cold colours can suggest feelings of calm and tranquilly. A rich colour palette also contributes to brand differentiation by establishing visual identity.

Blending Animation With Real Live Footage

Animation may be used with real-life video to create a more genuine and sympathetic image. Animators make a smooth transition between the real and the animated by integrating motion graphics with real-life film, making the total experience more engaging and convincing for the spectator. Big 3 Media is a video producing firm that excels at this. This method is extensively utilised in advertising, movies, and television to improve the visual narrative because to its authenticity.

With the rise of Augmented Reality (AR) and Virtual Reality (VR), expect to see more real-life video mixed with motion graphics in 2023! Real-world imagery is frequently complemented with motion graphics in AR to offer information, details, and compelling animations. While not new, this experimental method will significantly improve the watching experience for audiences.

Retro Animation

Vintage typeface and visuals, for example, bring nostalgia and familiarity to a design. This elicits emotions and memories in viewers, making an animation more relevant. It humanises a brand and links it with its target audience.

Retro designs, on the other hand, might help a company feel more premium. Incorporating old features implies a lengthy history, making companies look more real and reputable. It also provides a sense of elegance in most circumstances.

Vintage designs might also seem more genuine and unique. By incorporating old components into a modern setting, it provides a feeling of timelessness, making it more appealing to viewers.

Kinetic Typography

Remember lyric videos? That’s dynamic typography! As you can see, it’s a method that’s been around for a while and is one of the most helpful features in motion graphics. Instead of static text, text is animated in a visually appealing and dynamic manner.

Transitions might be smooth or shifting in modern versions. Because it is so important and diverse, kinetic typography may be employed in a variety of contexts, including advertisements, social media ads, and music videos. It’s frequently utilised to emphasise crucial themes and phrases, providing a feeling of movement and energy to give emphasis and rhythm to the text.

It works best when combined with other visual and aural components to create a unified and compelling experience. Despite being one of the oldest motion graphics trends, kinetic typography is here to stay in 2023!

Morph Transitions

Morph transitions will continue to be popular in motion graphics. Why?

They’re just so much fun to watch! The transition between components is seamless, keeping the audience interested and amused. Morph transitions also add movement and fluidity, which helps viewers see how different concepts interact with one another.

Morph transitions are a popular choice for many motion graphic artists and marketers because to its adaptability and aesthetically appealing nature.

Liquid Transitions

Because of its fluid and organic feel, liquid transitions are becoming increasingly popular in motion graphics. The movement of liquid may express a sense of serenity, flow, and fluidity, which is especially effective when utilised to depict unity or harmony.

Liquid transitions also provide a great degree of creative freedom since they may be adjusted to take on a variety of forms, patterns, and movements. This enables designers and marketers to build transitions that are both aesthetically appealing and emotionally compelling.

Expect to see more liquid transitions in animated videos as liquid animation advances, as proven by Avatar 2’s pioneering water technology.

Glitch Transitions

Some firms are searching for edgier looks to appeal to Gen Z, which explains why glitch transitions are becoming more popular.

It’s an abrupt transition, and glitches frequently imply unpredictability or turmoil, thus capturing the interest of spectators. Glitch transitions are also reminiscent of cyberpunk aesthetics, making it ideal for marketing to a specialised audience.

Furthermore, liquid transitions are frequently employed to create a futuristic or technologically-driven sense, which may be very appropriate for specific sorts of marketing campaigns, such as this Heinz commercial!

Here at Dezpad we have a team of individuals that work tirelessly to make your visions come true.

Contact Us and start your motions graphics journey with us today.

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