Motion Graphics: What Is It and What’s It For?

Today, one area of design that is gaining popularity is motion graphics. Despite the fact that these films may only be simple GIFs with very little movement, it is now well established that people pay more attention to moving visuals than still ones.

If you work as a 3D Motion Graphic Designer, you will eventually encounter a client who requests that you produce a piece that calls for motion graphics. You will undoubtedly stand out from the competitors if you learn to do so. Read on to learn more about this area of design.

What is motion graphics?

Animation is simply a sort of 3D motion graphics. It serves a different objective, though. The term “animation” can be used to describe a variety of image-movement techniques, such as those used in animated films and television shows. This makes animation a fundamental part of narrative and storytelling.

Instead, motion graphics is a specific kind of design that uses movement to draw the viewer’s attention to certain compositional components.

The origin of motion graphics

The flipbook is just one of the many historical precedents for animation. However, we need only go back to the middle of the 20th century to examine the precise beginnings of motion graphics.

One of the first to use the term “motion graphics” was the North American animator John Whitney, who employed computer animation to produce sequences for movies and television. One of his most well-known pieces is the credit sequence for Alfred Hitchcock’s 1958 film Vertigo, which he made under the supervision of graphic designer Saul Bass.

Motion graphics today

Motion graphics are now easily created with the help of programmes like Adobe Flash, Adobe Animate, Cinema 4D, and After Effects, which eliminate the need for hours of labour for every second of movement.

This is not to claim that motion graphics only use digital methods; in fact, many modern designers incorporate both digital and conventional methods in their work. Others employ digital animation techniques to produce more intricate effects.

Different uses for motion graphics

There are many different effects you can make using motion graphics, including serious, elegant, humorous, and entertaining ones. Depending on how you want to convey the message of your business or client, your creation can be altered in a variety of ways.

The following are some of the most widely used formats for motion graphics:


Motion graphics can be used to highlight data, for as by making a graph that goes upward to draw attention to a trend. Motion graphics can aid the viewer in comprehending a convoluted or esoteric concept.


In addition to other visual components like a shape or figure, you may utilise colour and movement to draw attention to the name of a business and make it more memorable.


Movement is a very powerful way to draw attention to information or a phrase in a campaign that you are working on.


It’s a good idea to add motion graphics to the most crucial sections of a video that contains a lot of text or needs to convey a lot of information. Alternatively, you can simply animate the entire text using various effects.

Dezpad is a Motion Graphic Company that provides 3D Motion Graphic Services amongst other services. We have a team of experts that will guide you through the process of creating your very own motion graphics video. Want to learn more about Motion Graphics and how it can help you?

Join Us and begin your journey in motion graphics today.

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