How to Make Animated Infographics: Creative Tips and Ideas

When you stop to think about it, the key to turning text-based content from zero to hero is visual material. With the various graphic design programmes available on the market today, you may, for instance, use a photo, an infographic, or a quick video to make an otherwise dull blog article interesting to read! Moreover, you can increase the relatability of your case studies, product handbook, or ebook by using images and drawings.

Introducing a brand-new visual content asset that is equally effective at drawing in viewers as videos but much easier to create. Hello to Animated infographics!

An animator, coupled with a 3D animation agency, can add interactive features, fluid transitions, or vibrant color splashes to turn a static infographic into an animated one. The infographic’s objects will move, flash, or fade, and now, you can introduce 3D elements that pop out, adding a layer of realism and engagement. Additionally, you may experiment with the infographic’s visual hierarchy and add minor animations to draw attention to the most important portions.

Animated infographics not only help turn your data into an experience, but they are also a best practice for content marketing. It makes your audience feel more involved, at ease, and human. It gives your story more personality as well!

The animated version seems more “in the here and now” and lifelike. People become more conscious of their carbon footprints as a result. You connect with your audience when you are able to achieve this.

Why are animated graphics important?

Multimedia animation of today takes very little time to construct the plot, but it gives plenty of time while switching between different media. Animated graphics provide numerous benefits, some of which are as follows:

  • Animation is a better means of improving visual understanding than traditional diagrams.
  • In animation, superfluous words and images are eliminated.
    It helps you to express ideas clearly and quickly.
  • One inexpensive communication tool is animation.
  • With dynamic graphics, it engages and informs the viewer.

Furthermore, animation design enables for the efficient expression of any emotion. And we all know that a company’s most valuable asset is its ability to elicit positive emotions from its audience. Animation enables you to express your thoughts, ideas, and concepts across multiple disciplines and media, including marketing, advertising, and business.

Types of animation

Animation is widely divided into three types: 2D animation, 3D animation, and motion graphics.

2D animation

2D animation refers to the process of creating movement in a two-dimensional space. The game includes all of its characters, visual effects, and backdrops.

3D animation

Three-dimensional animation, sometimes known as computer animation, is the most popular type of animation today. It requires knowledge of movement and composition. Using particular controls, the animator may simply move characters. It also provides a detailed summary of the visual object. 3D animation commonly uses a high frame rate.

Motion graphics

This is a unique type of animation used to artistically manipulate visual elements or text. These animation styles are commonly used in advertisements, logos, film titles, and television commercials. Understanding composition and camera motions is vital for motion graphics. These animation techniques are easily included into any static infographic. The goal is to be able to offer information to the user in an interactive fashion.

Animated infographics vs. animation videos

An animated infographic, like other infographic designs, is primarily intended to enlighten or educate the viewer. Meanwhile, classic animation videos are virtually always centred on amusement.

Animation videos are also some of the most difficult things to create. Marketers, storytellers, startups, and business owners face a variety of obstacles, including tight budgets, trouble locating outstanding videographers, and inflexible timelines.

Aside from being a cost-effective multimedia format, animated infographics are typically shorter than animated videos, requiring less storage and making content easier to consume.

Animated infographics are essentially a cross between infographics and animated videos!

10 reasons to use animated infographics

According to Ryan McLeod in the Animation Handbook, context is the most extraordinary benefit that animation brings to software.

Whether in product design or marketing, animation provides context to infographics, transforming them into experiences. No wonder animated infographics get more social shares than charts, graphs, and other visuals.

You’re probably considering if you need an animated infographic. So, here are ten reasons why animated infographics should be part of your content marketing plan, presented ideally as an infographic for your viewing pleasure!

  • Make the content easier to digest.
  • Extend the shelf life of your information graphics.
  • Direct and demand attention where you want it!
  • Increase your website traffic and audience engagement.
  • Promote on a wide range of platforms, from Facebook to Twitter to Reddit.
  • Increase the information Retention.
  • Low-cost video replacement.
  • Tailor content to different groupings of people.
  • More content assets, less aggressive budget.
  • Informs and entertains your audience at the same time.

5 tips on how to make infographics interactive

Planning to employ animated infographics for marketing or internal communications can be intimidating on the first try. The good news is that having a collection of well-designed, effective infographics makes creating animated infographics easier.

Here are five strategies to help you get started with making infographics.

1. Transform a short infographic into a unique, eye-catching piece of content

Want to catch your audience’s attention? Make your infographic eye-catching.
The bouncy impact of the figure and icons in an animated infographic skillfully transforms this visual manual into a gif that piques the viewer’s curiosity.

2. Animate sections of a long infographic into bite-sized pieces

The seamless, imaginative transitions between animated clips make them more appealing and familiar to the audience.

3. Make your infographic easy to understand with interactive elements

People enjoy interacting with content. Why not give them something to interact with? It lets users to study the infographic without being overwhelmed by the number of figures shown.

4. Turn intimidating figures into appealing concepts 

Use animation techniques to improve the visual appeal of your infographic information.

5. Break down a complex concept or make an abstract idea more tangible

If your notion or concept is too abstract, your audience may not understand it. Make it easier for them by breaking it down into an infographic!

Join the growing bandwagon

Unlock the potential of animated infographics with our expert 2d 3d animation services, provided by a leading 3D animation company. Our skilled team ensures that your animated infographics not only captivate but also convey your message effectively.

Though animated infographics are exceptionally effective, they are also easy to misuse. Poorly designed animated images, gifs, or infographic films can detract from your main message or lead to misinformation. As a result, engaging a team of skilled animators who will work with you makes sense. It’s time to reap the benefits of animated infographics and boost your marketing ROI.

While the best technique to producing animated infographics can vary depending on your objectives or vision, the golden rules of visual marketing remain: know your audience, give value, and don’t forget to track the performance of your visuals!

As a trusted 3D animation video company, here at Dezpad, we prioritize delivering high-quality animated content that resonates with your target audience.

Contact Us with any inquiries, related to our animated infographics. We’re here to bring your ideas to life and ensure an engaging visual experience!

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