Creating Animated Explainer Videos: A Step-by-Step Guide

Research indicates that an overwhelming 96% of individuals have engaged with explainer videos to gain insights into various products or services. The prevalence of animated explainer videos has surged, emerging as a favored and potent means to convey ideas, showcase products, and communicate services in a visually captivating and interactive fashion.

The effectiveness of animated explainer videos extends to efficiently conveying intricate details about products and establishing a distinct brand personality. Such videos play a pivotal role in fostering confidence in both the product and brand, elevating click-through rates in email marketing campaigns, expanding outreach on diverse social media platforms, fostering better connections with mobile users, enhancing SEO rankings, and, most significantly, elevating conversion rates.

Irrespective of whether you operate as a startup, a small business, or a large corporation, the strategic inclusion of explainer video animation in your marketing endeavors can prove to be a decisive and impactful move. This comprehensive guide aims to demystify the explainer video production process, underscoring the vital significance of these videos in modern marketing strategies.

9 Easy Steps To Make An Explainer Animated Videos

1. Define your goals and target audience

Clearly outline your objectives and pinpoint the demographic you intend to reach. Articulate the central message you aim to impart and the precise response you wish to elicit from viewers post-video consumption. A more customized and influential animated explainer video can be crafted by delving into your audience’s requirements, challenges, and inclinations. Understanding these factors enables you to tailor your content to better resonate with your target audience.

2. Craft a compelling script

In the realm of animated explainer videos, the importance of a well-crafted script cannot be overstated. A clear and engaging script serves as the foundation for a successful video, outlining key points and information in a concise manner. Whether creating 3D product animation or utilizing 2D animation, maintaining a script that aligns with the chosen animation style is crucial for viewer understanding. Effective storytelling techniques, coupled with a conversational tone, can captivate the audience’s attention. Businesses can leverage this aspect to highlight the problems their products or services solve, explain benefits, and conclude with a compelling call to action.

3. Storyboarding and visualization

A storyboard serves as a series of sketches or visual depictions that map out the scenes and actions of your video. This stage aids in visualizing the video’s progression, strategizing animation transitions, and facilitating any required adjustments before moving on to the production phase.

4. Choose a style and design

Choosing the right animation style and design is essential for effectively delivering your message. Take into account elements like the video’s tone, the preferences of your target audience, and the desired overall aesthetic. Whether you choose 2D animation, 3D animation, whiteboard animation, or motion graphics, make sure it aligns with your script and contributes to a better understanding for the viewer.

5. Hire an explainer video production company or DIY

As businesses delve into the realm of animated explainer videos, the choice between hiring a professional production company and opting for in-house production becomes pivotal. Collaborating with a 3D animation studio or specialized 3D character design services can provide access to expertise and skilled animators. On the other hand, in-house production using user-friendly animation software tools offers flexibility and control over the creative process. The decision depends on the resources and expertise available, and each approach comes with its unique advantages in creating impactful explainer videos.

6. Voiceover and sound design

The voiceover and sound design play a crucial role in animated explainer videos, evoking emotions and elevating the viewer’s overall experience. If your budget allows, you may opt to engage a professional voiceover artist capable of delivering your script with effectiveness. Furthermore, the careful selection of background music and sound effects is vital to maintaining alignment with your video’s tone and ensuring viewer engagement.

7. Animation and production

To initiate the animation creation process, it’s essential to generate the visual assets, encompassing characters, objects, backgrounds, and animations. This phase can be executed through animation software utilization or by enlisting the services of professional animators. Attention to detail in terms of timing, pacing, and transitions is crucial to guarantee a seamless and visually captivating experience for your audience.

8. Review, revise, and finalize

Upon completion of the explainer video animations, it’s imperative to conduct a meticulous review with a discerning eye. Scrutinize the video for potential inconsistencies, errors, or areas requiring enhancement. Collaborate with your team or a designated group to gather valuable feedback and implement necessary revisions. It is paramount that the video aligns seamlessly with your brand guidelines, messaging, and overarching marketing strategy.

9. Publish and promote

Now that your animated explainer video is finalized, it’s time to unleash it upon the world. Distribute the video across platforms such as YouTube, Vimeo, or your business website. Enhance its visibility and searchability by optimizing the video’s title, description, and tags. Amplify its reach and influence by promoting the video through social media, email newsletters, and other pertinent marketing channels.

What Are Some Privileges Of Using Animated Explainer Videos?

Animated explainer videos offer a myriad of advantages that significantly impact business dynamics. Firstly, they elevate customer engagement by presenting information in a visually appealing and entertaining manner. This engagement is further enhanced through the improved articulation of business narratives, ensuring that complex ideas are communicated with clarity and simplicity. The utilization of animated explainer videos contributes to the establishment of a robust brand identity, fostering heightened brand awareness. This, in turn, leads to higher viewer conversion rates and increased website traffic.

What sets animated explainer videos apart is their adaptability to diverse brand aesthetics and target audiences. They can seamlessly align with varying visual styles and effectively cater to different demographic preferences. Beyond their visual appeal, these videos are highly shareable across social media platforms, exponentially expanding their reach.

In an era where mobile accessibility is paramount, animated explainer videos shine as they are inherently mobile-friendly, reaching audiences on the devices they use most. Additionally, the creation of such videos proves to be a time and cost-efficient strategy, providing businesses with a versatile tool for communication and marketing purposes.

Conclusion

Crafting animated explainer videos stands as a potent means to convey your message with impact, captivate your audience, and elicit the desired responses. By adhering to these outlined steps, you can generate compelling and attractive explainer videos that resonate profoundly with your viewers. Consistently evaluate the effectiveness of your videos, solicit feedback, and implement essential enhancements to refine your future video production endeavors. This encapsulates the essential aspects of creating an animated explainer video.

In the dynamic landscape of animated explainer videos, leveraging the expertise of a reputable 2D and 3D animation agency becomes instrumental. These studios bring a wealth of creativity and technical prowess to the table, offering specialized services that range from conceptualizing innovative 3D logo animation to crafting visually stunning narratives in 2D animation. Collaborating with a dedicated studio ensures that your animated explainer videos not only convey messages impactfully but also carry a unique visual identity through captivating 3D elements and the nuanced charm of 2D animation.

This strategic partnership with a 3D and 2D animation company enhances the overall quality and creativity of your video content, leaving a lasting impression on your audience.

The incorporation of 3D logo animation in animated explainer videos serves as a distinctive element that goes beyond traditional two-dimensional graphics. The dynamic and immersive nature of 3D logos elevates brand representation, making a memorable impact on viewers. As audiences increasingly seek visually appealing and engaging content, the integration of 3D logo animation becomes a strategic move to enhance brand recognition. It adds a layer of sophistication to your explainer videos, contributing to a visually cohesive and impactful brand image that resonates with your target audience.

Join us to explore the possibilities of integrating animation into your marketing strategy.