If you’ve been involved in marketing recently, you’re likely familiar with 2D animation videos, particularly in the science field, as they’re known for simplifying complex topics in an engaging and cost-effective manner. However, not everyone understands the animation process behind creating these videos. For instance, if you’re launching a new product and want an animated video to showcase its features, you might hire a third-party to create it. But what happens next? How much input do you need to provide, and what kind of timeline should you expect?
What is the process for creating a 2D Animation Video?
Table of Content:
While video projects can vary in their specifics, the overall 2D animation process steps of creating them tends to follow a similar structure. Let’s examine our step-by-step approach:
Planning:
After identifying the topic or story to be conveyed, we hold a planning meeting to discuss the initial voiceover script. This script determines the content and pacing of the animation and often includes technical information. It’s crucial to review this script early on to ensure everyone is satisfied, as even minor changes later can require significant rework of animation sequences and transitions. This early review helps ensure a smoother project.
In some cases, we may also include wireframes, Google image references, or hand-drawn sketches to illustrate how each section of the script will be visually presented. While these visuals are basic at this stage, they help align everyone on the visual representation of the information.
2D Storyboarding:
Once the voiceover script is close to being finalized and we’ve determined how each section will be visually represented, we begin the drawing process. This includes creating backgrounds, products, 2D characters, text styles, and more. We then produce a version of the storyboard with fully designed still frames, allowing you to provide feedback on the video’s overall look and feel before we proceed with the animation process.
In some cases, particularly for complex projects, we may initially produce only a portion of the visual storyboard (around 10-12 frames) to minimize potential wasted work. This allows us to gather your feedback on how we’ve represented the key elements of the video before we create the entire storyboard, which can consist of 20-30+ frames depending on the video’s length.
Stills and Animation:
The subsequent phase in the 2D animation process involves crafting the visual stills and choosing background music. Throughout the initial stages, we gather all visual references and sample images from settings and applications to serve as inspiration for distinctive imagery.
Your company’s guidelines and brand elements are integrated to maintain consistency and establish a cohesive environment within the animation. Subsequently, we utilize Adobe After Effects and other 2D animation software and tools, depending on the project, to create the initial draft of your animation video.
Final Feedback:
You are entitled to provide feedback and request revisions up to two times, resulting in a total of three versions of the video, which includes the original draft. This ensures that the final product meets your satisfaction.
Deliverables:
We hand over the final video mp4 file to be hosted on your own platforms. This way, you have complete control over where the video is displayed and ownership over the views, analytics, etc. The video views aren’t split between ourselves and you.
We keep all the project files in our archives so that they can be revisited later if needed. We can also share these with you for your own archives and if you have in-house capability to make edits. Additionally, our digital sales and marketing team can help you build a unique promotional package that suits your needs and budget.
Why should I use 2d animation instead of other videos to promote my products?
2D animation offers a range of benefits, particularly in situations where obtaining live footage is challenging or when products are still in the prototype phase. For instance, sensitive areas like pharmaceutical laboratories or aerospace can be easily animated, providing more flexibility. Additionally, 2D animation allows for the creation of animations from prototype imagery, which is especially useful for products that have not yet been launched.
Moreover, 2D motion graphics animation can be a quicker alternative, utilizing stock footage, existing product imagery, and branding to create a short presentation with animated elements. This approach reduces the time required for animation creation.
Furthermore, abstracted drawings in 2D animation can offer more longevity, especially when products undergo frequent design changes. Animatics can smooth over or simplify specific details, allowing for updates to be incorporated without the need for a new video project each time.
Lastly, 2D animation aids in maintaining consistency in branding and messaging, as the same characters and visual elements can be used across various marketing campaigns.
When it comes to creating captivating and informative videos, 2D animation studios are often the go-to choice. These studios specialize in the animation process 2D, which involves a series of steps to bring a concept to life. From initial planning and script development to the creation of visual elements and animation, 2D Animation Studios have the expertise and tools to produce high-quality videos that engage and educate audiences. Whether it’s explaining complex scientific concepts or showcasing the features of a new product, 2D Animation Studios play a crucial role in creating visually appealing and effective content.
Contact us today to discover how our 2D animation studio can bring your ideas to life, simplifying complex topics and engaging your audience with cost-effective and visually appealing videos.