Top 22 Motion Graphics Animation Trends you need to know about

In today’s rapidly changing world, businesses are engaged in a fierce battle for customer attention, employing innovative ideas and strategies to meet the evolving tastes and preferences of their target audience. This dynamic landscape extends to the realm of motion graphics animation, where keeping pace with the latest trends is paramount for success. As businesses strive to remain competitive, understanding the intricacies of creating captivating motion graphics animation becomes essential. From 3D motion graphic design to services offered by skilled 3D motion graphics designer, businesses are leveraging these cutting-edge techniques to stand out in the market. Adhering to outdated styles of animated videos is unlikely to yield desired results in such a competitive landscape. To effectively cater to market demands, it’s essential to remain adaptable and responsive to shifting consumer preferences. Let’s delve into the current 20 motion graphics trends to gain insights into what the market desires.

3D Everywhere

The top trend, “3D Everywhere,” highlights motion graphics artists’ focus on incorporating three-dimensional elements across various platforms, spanning from sales presentations to game design. .

Merge 2D and 3D

The integration of 2D and 3D motion graphic animation remains a prominent trend in 2019, captivating audiences with its ability to add depth and complexity to visual narratives. This fusion is showcased through the inclusion of 2D overlays featuring dynamic movements, seen not only in large-scale advertising endeavors but also in smaller-scale digital ad campaigns. As businesses seek to leverage the power of 3D motion graphics, the demand for specialized 3D motion graphic services in this domain continues to grow, driving innovation and creativity in the field.

Kinetic Typography

Typically, we adhere to conventional practices and avoid manipulating fonts and images in unusual ways. Yet, there are instances where deviating from these norms can yield excellent outcomes. Kinetic typography, characterized by the stretching, twisting, and distorting of letters, has garnered significant popularity among audiences.

Broken Text

Designers are currently exploring fragmented texts to imbue videos with poetic meaning, and this innovative approach is being well-received by audiences. We observe numerous other creators also experimenting with this technique.

Sophisticated VFX

Incorporating intricate visual effects into videos is increasingly captivating audiences, with various scenes featuring explosions, firestorms, and other computer-generated graphic animations being prominently showcased.

Animated Logos

Even large corporations are embracing the concept of motion graphics logo animation, which effectively captivates users’ attention by allowing for the addition of diverse visual effects to a logo.

Seamless Transitions

Designers are increasingly leveraging advanced technologies and reducing the frequency of cuts to impart a more organic feel to videos, resulting in a seamless flow throughout the footage.

Thin Lines

Lines serve various purposes in videos, including providing direction and shaping the composition. Artists are currently exploring the use of thin lines resembling hand-drawn sketches for experimentation, yielding visually appealing results.

Grain

Grain serves as a valuable tool for injecting vitality into mundane visuals. It offers a means to introduce texture to vector graphics while also imparting a sense of roughness.

Retro Motion Graphics

Anticipate a surge in the adoption of retro motion graphics in 2019, as designers leverage this aesthetic to breathe new life into videos and evoke nostalgic sentiments. This trend reflects the creative endeavors of 3D motion graphics artist who are exploring innovative ways to infuse modern productions with vintage charm and appeal.

Morphing

The trend of morphing logos, images, and other elements in videos is becoming increasingly popular as it offers swift and seamless transitions, catering to the brief attention spans of users.

Web and Apps Motion Graphics

Research indicates that approximately 38% of users are inclined to disengage from unappealing websites and applications. Incorporating motion graphics templates into web and mobile apps has become a common practice to retain visitors by animating logos and infusing vitality into mundane graphics and loading screens.

Liquid Motion

Designers are incorporating fluid motion to infuse creativity into videos, replacing traditional clean transitions with more dynamic and splashy shifts. It’s a pleasure to witness liquids transforming into new shapes, adding visual interest to the content.

Isometric Design

Isometric design involves portraying three-dimensional elements on a two-dimensional screen, effectively drawing focus to important objects within the composition.

Huge and Bold Typography

In motion graphics videos, it’s common to employ large and bold fonts to convey messages with added emphasis.

Digital-Surrealism

Digital-surrealism involves incorporating stunning visuals that appear both familiar and otherworldly, such as objects evaporating or magically forming, captivating users with its surreal nature.

Gradients

Color transitions, also known as gradients, are gaining popularity, especially with major companies like Stripe and Instagram utilizing them extensively. They enhance the appearance of UI elements, illustrations, and backgrounds, resulting in vibrant visuals that attract users’ attention.

Fantasy

Fictional elements in motion graphics are on the rise, inspired by popular series such as Game of Thrones. This trend involves blending reality with fantasy elements, incorporating mythical creatures and magical landscapes to create captivating visuals.

Virtual Reality

The demand for virtual reality (VR) videos is growing, with designers prioritizing high-quality surreal effects. The potential for creativity in motion graphics animation for VR is limitless, reflecting the expanding market, which is projected to reach $44.7 billion by 2024, with a compound annual growth rate of 33.47%.

New Minimalism

The last trend highlighted in this article is New Minimalism, an evolved version of minimalism characterized by simplified text. New minimalism enhances videos by incorporating additional elements such as textures, loopable sound, bold fluid styles, and more.

Vertical Animations

In recent years, the standard aspect ratio for animation and video has traditionally been 16:9. However, with the rising popularity of mobile devices and the increasing demand for vertical content, there’s a growing trend towards creating content in vertical formats. Platforms like Facebook and Instagram are witnessing higher user engagement, prompting many companies and renowned animators to produce vertical content to establish their presence on social media. This trend is expected to continue in the future, with more brands likely to adopt vertical content strategies for effective engagement.

Self-Drawing Lines

Finally, another captivating trend in motion graphics animation that is resonating with audiences is the self-drawing line effect. In today’s digital landscape, there’s a growing preference for video content that exudes a sense of seriousness and tranquility, making the self-drawing line technique particularly appealing. This style of motion graphics animation is highly sought after because it allows viewers to witness thin lines gradually forming various images, words, logos, and more, thereby aiding in a better understanding of the concept being presented. Whether you’re introducing a new product or aiming to simplify a complex idea, leveraging this innovative motion design trend can be highly effective.

Contact us to explore how our motion graphics animation services can elevate your visual storytelling and captivate your audience.

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