Top 22 Motion Graphics Animation Trends you need to know about

Introduction

In today’s fast-paced world, people’s preferences are constantly evolving, prompting intense competition among businesses to innovate and attract customers to their products or services.

These rapid global changes also drive advancements in 3D motion graphic animation. Repeating the same old style of animated videos won’t yield desired results anymore. To meet market demands effectively, staying abreast of the latest trends in 3D motion graphics is essential.

However, mastering the creation of 3D motion graphics animations is crucial before fully leveraging these trends in the market.

Cisco forecasts that internet video traffic will exceed 1 million minutes per second by 2022, underscoring the rapid growth in the online video market.

22 Motion Graphics Trend in 2021 

Here are the latest trends in motion graphics for 2021, essential for any Motion Graphic Company to stay ahead:

Motion graphics trends are ever-evolving, necessitating continuous market awareness. Some trends endure beyond their initial year, making current insights valuable for future planning.

Let’s explore the top 20 motion graphics trends to understand market demands:

1. 3D Everywhere

Motion graphics artists are integrating 3D elements across various platforms, from sales presentations to game design. For instance, our team at Mbits created a successful 3D video for a client.

2. Merge 2D and 3D

Combining 2D and 3D continues to gain popularity, enhancing storytelling in videos. This trend is evident in both high-budget advertisements and smaller-scale digital ads.

3. Kinetic Typography

Breaking conventional rules with dynamic font manipulation—stretching, twisting, and distorting letters—has captivated audiences. Our work with Healthy Lead Funnel exemplifies the impact of kinetic typography.

4. Broken Text

Designers are experimenting with fragmented text to imbue videos with poetic meaning, resonating positively with viewers.

5. Sophisticated VFX

Complex visual effects, such as explosions and computer-generated animations, are increasingly enhancing video content, capturing viewer attention.

Motion Graphics for Web and Apps

Research indicates that approximately 38% of users avoid interacting with unappealing websites and apps. Motion graphics templates are increasingly common in web and mobile apps, revitalizing static graphics and loading screens with animated logos to retain visitor engagement. Below are some of the techniques of motion graphics for web and apps:

1. Liquid Motion

Designers are incorporating fluid transitions to add creativity, replacing traditional clean transitions with dynamic shifts that transform liquids into new shapes.

2. Isometric Design

This technique portrays 3D elements on a 2D screen, effectively drawing attention to essential objects.

3. Huge and Bold Typography

Motion graphics videos often employ large, bold fonts to emphasize messages effectively.

4. Digital-Surrealism

This trend integrates visually striking elements that blend familiarity with fantasy, featuring evaporating objects and magical transformations.

5. Gradients

Color transitions, known as gradients, are gaining popularity, notably used by major organizations like Stripe and Instagram to create vibrant UIs, illustrations, and backgrounds.

6. Fantasy

Incorporating elements of fiction, inspired by popular series like Game of Thrones, enhances motion graphics with mythical creatures and magical landscapes, merging reality with imagination.

These trends are crucial for any Motion Graphics Studio aiming to create compelling visual experiences for web and app environments.

Virtual Reality

Virtual reality videos are gaining momentum with designers focusing on high-quality surreal effects. Motion graphics animation for virtual reality offers boundless creative possibilities. The market for virtual reality is projected to reach $44.7 billion by 2024, growing at a compound annual rate of 33.47% (Source).

1. New Minimalism

New Minimalism represents an evolved form of minimalism, emphasizing stripped-down texts complemented by added textures, loopable sound, and bold fluid styles in videos.

2. Vertical Animations

With the rising popularity of mobile devices, vertical content is becoming increasingly significant. Platforms like Facebook and Instagram are witnessing heightened engagement with vertical animations, prompting companies and notable animators to create tailored content for social media platforms. This trend is expected to grow as more brands capitalize on its effectiveness.

3. Self-Drawing Lines

A captivating trend in motion graphics animation is self-drawing lines, which resonates well with audiences seeking serene and informative video content. This style involves thin lines dynamically forming images, words, logos, and more, effectively conveying complex concepts and product explanations.

These trends are pivotal for any Motion Design Agency looking to create engaging and impactful visual experiences across various platforms.

Conclusion

In conclusion, the dynamic field of motion graphics continues to evolve with cutting-edge trends that cater to diverse digital platforms. From virtual reality’s immersive effects to the refined simplicity of New Minimalism, and the strategic embrace of vertical animations for mobile consumption, motion graphics agencies play a pivotal role in crafting compelling visual narratives. The rise of self-drawing lines further underscores the demand for engaging, informative content that resonates with modern audiences. As these trends shape the future of digital storytelling, Motion Graphics Agencies are poised to lead the way, leveraging creativity and innovation to captivate viewers and deliver impactful visual experiences across the digital landscape.

Contact us today to discover how our Motion Graphics Agency can transform your visual storytelling with innovative and engaging solutions tailored to your needs.

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