What Does a Motion Graphics Designer Do?

If you’re considering a career change and have experience in graphic design, animation, or cinematography, you may want to look into the position of 3D motion graphic designer. Your skills in motion graphics design could be put to use in a variety of new industries, including startups, advertising firms, and film studios.

We’ll address some of the most often asked questions in this article about how to become a motion graphics agency and provide you with all the information you require while you consider your options.

What is a motion graphics designer?

The field of motion design agency is relatively new, probably because it depends on technology that has only just become widely accessible (similar to web design, UI design, and UX design). However, it is a field that is expanding, with new members entering daily.

In a nutshell, it’s a style of graphic design that combines animation or filmic approaches in the context of film and video production (or other visual media with moving pictures).

Top-notch motion graphics studio are more needed than ever as movie budgets rise and people’s creative ideas broaden thanks to the opportunities provided by modern technology. Our favourite TV shows, films, and apps wouldn’t look nearly as polished without their talents.

What does a motion graphics designer do?

Motion designers, commonly referred to as motion designers or motion artists, produce moving works of art that are used online, on TV, or in motion pictures. They produce a wide variety of things using visual effects, animation, and other cinematic approaches, such as:

  • film promos
  • infographics
  • music videos
  • UI design elements
  • video content
  • explainer videos
  • title sequences
  • video games

A motion graphics designer may find themselves working on virtually anything, on any digital platform, as a result of the availability of video material on the internet and the hours that many of us spend watching it each day.

Depending on the kind of motion graphics that appeal to you, you might go into Hollywood and work for companies like Disney. Alternately, you could relocate to San Francisco and use your After Effects abilities to create intro graphics for an app or website at a swanky new startup (or, you know, Microsoft).

This is one of the most diverse and comprehensive occupations there exist. Furthermore, your possibilities are only as restricted as your dreams, at the risk of sounding clichéd. Dream large, then!

Where do motion graphics designers work?

Animators and multimedia designers, two jobs that are closely connected, typically work in motion picture offices, computer systems and software firms, and advertising agencies, according to the Bureau of Labor Statistics.

Do you prefer to work from home? I have good news. In this industry, 59% of workers were self-employed in 2018, and we predict that number will continue to climb. Farewell, commuting!

Essential skills for a motion graphics designer

You should strive to develop a variety of talents as a motion graphics artist, including:

#1 3D modeling

The majority of modern motion graphics are dependent on 3D modelling, thus having it in your toolkit is increasingly crucial.

#2 Animation perspective

Cameras, objects, and light sources can all move. Complex movements will need to be choreographed, piece by element, which is no easy task.

#3 Character animation

While personalities aren’t always a part of motion design, they often are. Therefore, you might want to practise animating figurative, illustrated characters.

#4 Compositing

To produce a final moving image, you must understand how to merge many layers of video elements.

#5 Flexibility

Plans can change. Working with some team members might be challenging. Customers will constantly provide you comments. Therefore, it’s crucial to maintain your creative process’ adaptability so you can handle any changes that arise.

#6 Kinetic typography

Moving text, sometimes known as “kinetic typography,” aids in grabbing attention, establishing a mood, and providing entertainment. It is used to increase the impact and sizzle of text in ads, music videos, mobile apps, and websites.

#7 Organization

Design talent is only the beginning. Additionally, you must be able to multitask, streamline your workflow, and organise your information. You’ll get yourself into a pickle if you don’t.

#8 Procedural animation

You may produce complete animations in a lot less time by using procedurally generated simple and complicated algorithms.

#9 Timing

It’s essential to practise your timing because motion design is all about storytelling. The beats of your story can be mapped out using storyboards, which are your allies.

#10 Texturing and lighting effects

To make 3D images appear photorealistic, surfaces must be reflective, shiny, transparent, translucent, rough, or refractive. To display moving graphics, you’ll need to imitate textures and employ surfaces.

#11 Software

Designers of motion graphics are using increasingly sophisticated techniques. The following is a list of software applications you might use on the job.

  • Adobe After Effects : Video effects can be added to videos after they are shot using a robust visual effects (VFX) application.
  • Adobe Flash : widely used, especially online and in web design, to create motion graphic designs. used in certain animated web TV projects and animation items as well.
  • Adobe Media Encoder : A rendering application that automates the workflows of motion graphics designers and lets them render their video editing and animation projects like pros.
  • Adobe Photoshop : Photoshop is a fantastic tool for making photos, graphics, paintings, and more. It also enables you to create basic animations and transitions.
  • Adobe Premiere Pro : Wide spectrum of video editors, from amateurs to professionals, use this industry-standard tool.
  • Apple Inc. Motion : Motion, a motion graphics programme that is now a part of Final Cut Studio, makes it simple to produce cinematic 2D, 3D, and 360° titles, fluid transitions, and realistic effects in real-time.

How can I become a motion graphics designer?

There is no one course to take in order to become a full-time motion graphics artist; they come from a variety of backgrounds. But you might discover that in order to even be considered for a position, you need a bachelor’s degree.

There are a tonne of online lessons and tools that can help you improve your art if you decide against the bachelor’s route. It’s a good idea to subscribe to animation blogs to keep up with the latest developments.

You will require a portfolio regardless of your level of schooling. The works in your portfolio demonstrate your visual sense and technical proficiency. It aids potential employers, including agencies, directors, startups, and clients, in determining whether you’re the best candidate for a position or project.

Utilize all opportunities you have to gain work experience because developing a portfolio takes time. When submitting an application for a position as a motion graphics designer, you can also include work from adjacent disciplines like graphic design and video editing.

What does a motion graphics designer’s career path look like?

Your job as a motion graphics designer has a wide range of options once you’ve established yourself in the field. Working in logo animation, advertising, cartoon animation, and video editing are some of the more popular career paths that individuals choose (we’ll look more closely at these later). Or you can decide to become an art director and take a less active approach. Choices!

Cartoon animation

Motion graphics designers use 2D animation to bring 2D artwork to life as cartoon animators. Therefore, if you’d want to join a motion design team and work on your favourite cartoons, this could be the position for you.


Full-time motion designers for advertising use the movements of colours and objects to promote a product. Like purchasing a shampoo bottle in a bright green colour to bounce on a trampoline. Who knew animating in 3D could be so enjoyable?

Logo animation

Whether it’s a modest dynamic effect or making a whole promotional movie from the logo, animating a logo makes it stand out. Animation of logos is particularly popular in advertising, where it might be used to give a car’s logo more glitz and panache. The majority of TV channel logos are also given some glitter with its help.

Video editing

Since it seems like everyone wants to become a YouTuber, there is plenty of video editing employment available for on-screen actors who lack the necessary editing skills. Some folks ask for animated videos so they may add a straightforward voiceover on top.

Here at Dezpad, we are a motion graphics company that strives to make your ideas come to live. Join us and start your creative journey today.

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